Unraveling MMS in Marketing: A Comprehensive Guide
In the dynamic world of business and marketing, a Master in Management Studies (MMS in) with a specialization in marketing opens doors to exciting opportunities. Whether you’re a recent graduate or a working professional seeking career advancement, this postgraduate program equips you with the skills needed to thrive in the competitive marketing landscape. Let’s dive into the details!
| Highlights of MMS Marketing Course: | |
|---|---|
| Course Type | Postgraduate |
| Duration | 2 years |
| Examination Type | Semester-Based |
| Eligibility | Completion of graduation with at least 45% marks from a recognized institute |
| Admission Process | Merit-based or Entrance-Based |
| Average Annual Fees | INR 50,000 to 15,00,000 |
| Average Annual Salary | INR 3,00,000 to 15,00,000 |
| Top Recruiting Companies | Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy Services, Cognizant Technologies Solution Corp, among others |
| Job Positions | Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant, and more |
1. MMS in Marketing: What Is It?
The MMS in Marketing is a 2-year postgraduate course that delves into sales strategies, consumer behavior, branding, and market research. As a marketing enthusiast, you’ll explore innovative ways to connect with audiences, create impactful campaigns, and drive business growth.
2. Eligibility Criteria for MMS in Marketing
To embark on this journey, ensure you meet the following eligibility criteria:
- A bachelor’s degree in management or a closely related field.
- Minimum 45% aggregate marks (with a 5% relaxation for reserved categories).
3. Admission Process
Admission to MMS programs typically involves:
- Entrance Exams: Candidates must qualify for state or national-level exams such as CAT, MAT, XAT, or CMAT.
- Merit-Based Admissions: Some colleges consider merit in the qualifying exam.
4. MMS Marketing Syllabus
| Semester 1 | Semester 2 |
|---|---|
| Cost Accounting | Production Management |
| Financial Accounting | Financial Management |
| Indian Economy I | Operations Research |
| Organizational Behaviour I | Organizational Behaviour II |
| Managerial Economics | Marketing Management II |
| Principles of Management | Business Environment I |
| Business Law | Human Resource Management I |
| Introduction to Computers | Management Accounting |
| Effective Communication | Research Methodology |
| Statistics for Management | E-commerce |
| Taxation (Direct and Indirect Taxes) | |
| Introduction to Software Packages (e.g., SPSS, Captain Ole, CIMM, Prowess) |
| Semester 3 | Semester 4 |
|---|---|
| Social Marketing | Industrial Marketing |
| Marketing Research | Marketing Finance |
| Advertising and Sales | Ethics in Business |
| Retail Management | International Marketing |
| Sales & Distribution Management | Marketing Audit |
| Marketing Strategies | International Business |
| Consumer Buyer Behaviour | Specialization Project |
| Promotion Management | Managing Sales Force |
| Product Services and Brand Management | Entrepreneurship Management |
| Quantitative Models in Marketing | Business Policy |
5. Colleges Offering MMS in Marketing
| University Name | Average Annual Fees |
|---|---|
| Jamnalal Bajaj Institute of Management Studies, Mumbai | INR 49,980 |
| Sydenham Institute of Management Studies, Research & Entrepreneurship Education, Mumbai | INR 1,38,000 |
| ICFAI Foundation for Higher Education, Hyderabad | INR 70,000 |
| Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai | INR 3,40,000 |
| Bharati Vidyapeeth Institute of Management Studies & Research, Navi Mumbai | INR 4,02,000 |
| Ves Institute of Management Studies and Research, Mumbai | INR 2,21,000 |
| Durgadevi Saraf Institute of Management Studies, Mumbai | INR 2,36,000 |
| Lala Lajpat Rai Institute of Management, Mumbai | INR 1,60,000 |
| GNVS Institute of Management, Mumbai | INR 3,50,000 |
| Humera Khan Institute of Management Studies and Research, Mumbai | INR 1,25,000 |
6. Career Prospects
Upon completing MMS in Marketing, you can explore roles such as:
- Lecturer: Share your expertise in marketing with aspiring students.
- HR Manager: Handle recruitment, training, and employee engagement.
- Project Manager: Lead marketing initiatives.
- Sales Manager: Drive revenue growth.
- Marketing Manager: Craft and execute marketing campaigns.
7. Salary and Scope
Freshers can expect an average salary ranging from INR 3,00,000 to 10,00,000. Top recruiters include Accenture, IBM, HDFC Bank, and Tata Consultancy Services. The scope extends to diverse industries, from FMCG to e-commerce.
Conclusion
An MMS in Marketing isn’t just about theories; it’s about transforming ideas into impactful strategies. So, if you’re ready to shape brands, influence consumer choices, and thrive in the marketing arena, take the plunge into this exciting journey!
FAQs (Frequently Asked Questions)
What are the admission requirements for Master in Management Studies programs?
Admission requirements vary among institutions but typically include a bachelor’s degree from a recognized university, satisfactory GMAT/GRE scores, letters of recommendation, and a statement of purpose.
How long does it take to complete a Master in Management Studies program?
The duration of Master in Management Studies programs varies, with most programs spanning one to two years of full-time study.
What is the average salary of Master in Management Studies graduates?
Salaries for Master in Management Studies graduates vary depending on factors such as industry, location, and job role. On average, graduates can expect competitive salaries ranging from INR 3,00,000 to 15,00,000 per annum.
Are scholarships available for Master in Management Studies programs?
Many institutions offer scholarships and financial aid options for eligible students. Prospective applicants are encouraged to explore scholarship opportunities offered by universities, government agencies, and private organizations.
What are the key skills developed through Master in Management Studies programs?
Master in Management Studies programs foster critical thinking, leadership, communication, and analytical skills. Additionally, students gain proficiency in strategic decision-making, problem-solving, and project management.
What are the top recruiting companies for Master in Management Studies graduates?
Leading companies across industries such as Accenture, IBM, HDFC Bank, and Tata Consultancy Services actively recruit Master in Management Studies graduates for various roles in management, consulting, finance, and marketing.
