MMS in Marketing: Course, Eligibility, Admission 2024, Syllabus, Colleges, Jobs, Scope

Unraveling MMS in Marketing: A Comprehensive Guide

In the dynamic world of business and marketing, a Master in Management Studies (MMS in) with a specialization in marketing opens doors to exciting opportunities. Whether you’re a recent graduate or a working professional seeking career advancement, this postgraduate program equips you with the skills needed to thrive in the competitive marketing landscape. Let’s dive into the details!

mms in
Highlights of MMS Marketing Course:
Course TypePostgraduate
Duration2 years
Examination TypeSemester-Based
EligibilityCompletion of graduation with at least 45% marks from a recognized institute
Admission ProcessMerit-based or Entrance-Based
Average Annual FeesINR 50,000 to 15,00,000
Average Annual SalaryINR 3,00,000 to 15,00,000
Top Recruiting CompaniesAccenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy Services, Cognizant Technologies Solution Corp, among others
Job PositionsLecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant, and more

1. MMS in Marketing: What Is It?

The MMS in Marketing is a 2-year postgraduate course that delves into sales strategies, consumer behavior, branding, and market research. As a marketing enthusiast, you’ll explore innovative ways to connect with audiences, create impactful campaigns, and drive business growth.

2. Eligibility Criteria for MMS in Marketing

To embark on this journey, ensure you meet the following eligibility criteria:

  • A bachelor’s degree in management or a closely related field.
  • Minimum 45% aggregate marks (with a 5% relaxation for reserved categories).

3. Admission Process

Admission to MMS programs typically involves:

  • Entrance Exams: Candidates must qualify for state or national-level exams such as CAT, MAT, XAT, or CMAT.
  • Merit-Based Admissions: Some colleges consider merit in the qualifying exam.

4. MMS Marketing Syllabus

Semester 1Semester 2
Cost AccountingProduction Management
Financial AccountingFinancial Management
Indian Economy IOperations Research
Organizational Behaviour IOrganizational Behaviour II
Managerial EconomicsMarketing Management II
Principles of ManagementBusiness Environment I
Business LawHuman Resource Management I
Introduction to ComputersManagement Accounting
Effective CommunicationResearch Methodology
Statistics for ManagementE-commerce
Taxation (Direct and Indirect Taxes)
Introduction to Software Packages (e.g., SPSS, Captain Ole, CIMM, Prowess)
Semester 3Semester 4
Social MarketingIndustrial Marketing
Marketing ResearchMarketing Finance
Advertising and SalesEthics in Business
Retail ManagementInternational Marketing
Sales & Distribution ManagementMarketing Audit
Marketing StrategiesInternational Business
Consumer Buyer BehaviourSpecialization Project
Promotion ManagementManaging Sales Force
Product Services and Brand ManagementEntrepreneurship Management
Quantitative Models in MarketingBusiness Policy

5. Colleges Offering MMS in Marketing

University NameAverage Annual Fees
Jamnalal Bajaj Institute of Management Studies, MumbaiINR 49,980
Sydenham Institute of Management Studies, Research & Entrepreneurship Education, MumbaiINR 1,38,000
ICFAI Foundation for Higher Education, HyderabadINR 70,000
Prin. L. N. Welingkar Institute of Management Development & Research, MumbaiINR 3,40,000
Bharati Vidyapeeth Institute of Management Studies & Research, Navi MumbaiINR 4,02,000
Ves Institute of Management Studies and Research, MumbaiINR 2,21,000
Durgadevi Saraf Institute of Management Studies, MumbaiINR 2,36,000
Lala Lajpat Rai Institute of Management, MumbaiINR 1,60,000
GNVS Institute of Management, MumbaiINR 3,50,000
Humera Khan Institute of Management Studies and Research, MumbaiINR 1,25,000

6. Career Prospects

Upon completing MMS in Marketing, you can explore roles such as:

  • Lecturer: Share your expertise in marketing with aspiring students.
  • HR Manager: Handle recruitment, training, and employee engagement.
  • Project Manager: Lead marketing initiatives.
  • Sales Manager: Drive revenue growth.
  • Marketing Manager: Craft and execute marketing campaigns.

7. Salary and Scope

Freshers can expect an average salary ranging from INR 3,00,000 to 10,00,000. Top recruiters include Accenture, IBM, HDFC Bank, and Tata Consultancy Services. The scope extends to diverse industries, from FMCG to e-commerce.


An MMS in Marketing isn’t just about theories; it’s about transforming ideas into impactful strategies. So, if you’re ready to shape brands, influence consumer choices, and thrive in the marketing arena, take the plunge into this exciting journey!

FAQs (Frequently Asked Questions)

What are the admission requirements for Master in Management Studies programs?

Admission requirements vary among institutions but typically include a bachelor’s degree from a recognized university, satisfactory GMAT/GRE scores, letters of recommendation, and a statement of purpose.

How long does it take to complete a Master in Management Studies program?

The duration of Master in Management Studies programs varies, with most programs spanning one to two years of full-time study.

What is the average salary of Master in Management Studies graduates?

Salaries for Master in Management Studies graduates vary depending on factors such as industry, location, and job role. On average, graduates can expect competitive salaries ranging from INR 3,00,000 to 15,00,000 per annum.

Are scholarships available for Master in Management Studies programs?

Many institutions offer scholarships and financial aid options for eligible students. Prospective applicants are encouraged to explore scholarship opportunities offered by universities, government agencies, and private organizations.

What are the key skills developed through Master in Management Studies programs?

Master in Management Studies programs foster critical thinking, leadership, communication, and analytical skills. Additionally, students gain proficiency in strategic decision-making, problem-solving, and project management.

What are the top recruiting companies for Master in Management Studies graduates?

Leading companies across industries such as Accenture, IBM, HDFC Bank, and Tata Consultancy Services actively recruit Master in Management Studies graduates for various roles in management, consulting, finance, and marketing.

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